Showroom Hours:
Monday - Friday 10am–5pm
Saturday 10am–3pm


7120 Keating Ave

Sebastopol, CA 95472

About Hendricksen Natürlich Flooring

Visit Hendricksen Natürlich Flooring, Inc. in beautiful downtown Sebastopol.

Hendricksen Natürlich Flooring, a Northern California retail source for natural flooring and window coverings and a flooring contracting business, was founded in 1989.

In 1976, shortly after moving to California from Ohio, Rob Hendricksen, the founder of Hendricksen Natürlich Flooring, Inc., began working in the flooring trade as an installer. Rob gained experience in installing all types of flooring in residential housing, commercial buildings and custom homes all over Northern California and Colorado.

Rob Hendricksen and Marilee Ford owners of Hendricksen Natürlich Flooring, Inc.

A co-founder of the Natural Building Network of Sonoma County, Rob is a nationally recognized expert in natural flooring products, and installation. He was a popular lecturer at the former Sonoma State University Green Building Professional Certificate program and for audiences learning about green and sustainable building products. He is a consultant to architects, designers and builders seeking sustainable materials that are manufactured with respect for our environment.

"The best presenters are the ones who are brimming with experience, are passionate about what they do and have stories to tell. You rate!"
P.G. AIA, LEED-AP, Core Faculty Green Building Professional Certificate Program.

Rob is a former board member of the US Green Building Council - Redwood Empire Chapter.

Our Showroom Manager, Sara Kelley will welcome you to our showroom.

The day-to-day life of Hendricksen Natürlich Flooring, Inc. is managed by Rob and his team. From the person who answers the phone to the person who nails down the last plank of your new floor, all of the staff believe in what they do, putting their hearts and almost 100 years of combined experience into making Hendricksen Natürlich Flooring, Inc. as good as it can be.

Hendricksen Natürlich Flooring, Inc. believes in supporting the local community.  Some of the local agencies to whom we have donated time and/or materials include:  Bodega Land Trust, Sonoma Land Trust, Community Action Partnership, Graton Day Labor Center, Laguna de Santa Rosa Foundation and many local schools.

This commitment to quality, service and natural flooring products earned Hendricksen Natürlich Flooring, Inc. the 2002 Sonoma County Environmental Business of the Year Award. 

Hendricksen Natürlich Flooring, Inc. brings to our clients only the best flooring and window covering choices available on the market. When we select the products to offer in our showroom, we research them carefully. We look for materials that are of the highest quality, come from the most reliable manufacturers, and that are environmentally sound and visually pleasing.

In the categories listed on our menu, you will find an overview of what you—the homeowner, business owner, architect, builder or designer—can see, touch, and experience in our showroom. On each of our product pages, we have provided you with links to encourage you to explore what is available for use on your floors and windows. Please contact our staff if you have any questions.

As pioneers in the Green Home Movement, we at Hendricksen Natürlich Flooring, Inc. want to keep you informed about the progress in environmentally friendly alternatives for your home. If you are interested, the latest USCBC Green Home Guide will connect you to ideas and advise about green building options.

We look forward to meeting you and working with you on your project. Please contact us at (707)829-3959, e-mail us or visit the Natürlich Showroom in downtown Sebastopol soon!